Professional Clubs


28 October 2020

Brentford Community Trust is gearing up to begin delivering the initial phase of the Show Racism the Red Card (SRtRC) programme. The Trust is in preparation for the official launch, alongside eight  other European football community sports trusts and foundations. Show Racism the Red Card (SRtRC) is a 24-month anti-racism and anti-discrimination programme, which is based on the proven concept of the Red Card Campaign delivered in the UK, Ireland and the Netherlands. SRtRC utilises the high-profile status of football and football players to help tackle racism in society. The project aims to raise awareness of diversity, foster social cohesion, and reduce physical and verbal violence linked to racism.

Throughout the first delivery of the programme, Brentford Community Sports Trust is working closely with five schools to deliver a five-week programme focused on educating and raising awareness about key diversity and inclusion topics. In addition, an online workshop across 25 classes from different schools will be delivered as a kick-off event for this delivery phase. Brentford player Sergi Canos played an important role in the official programme launch in October 2019, by promoting a positive message to the community.

‘‘We are looking forward to launching our delivery phase across a wide number of different schools. This programme adds significant value to the current community work the Trust delivers and is a great opportunity to strengthen our current schools’ partnerships and provision. It brings a creative balance between promoting physical activity while educating and raising awareness about key diversity and inclusion topics, ultimately aiming to encourage more inclusive future generations,’’ said Brentford Community Sports Trust Marketing and Commercial Manager Tomas Abreu, who will lead the project.

The main objectives of the Show Racism the Red Card project are:

  • Raising awareness on diversity
  • Fostering tolerance and social cohesion
  • Reducing physical and verbal violence linked to racism
  • Making society aware of negative impact of racism on individuals
  • Producing European media campaigns and engage with multiplier clubs/ sport organisations
  • Creating high-quality, comprehensive and transferable educational materials

Stay informed

Subscribe to our newsletter and stay informed.